What is Middle Mojo? And who has it?
You have ‘Middle Mojo’ if you were not born in the digital age, you are great at what you do, you have loads of experience and have a lot to give to life and society, but you struggle, just ever so slightly, with the digital world.
Who am I?
I am a Digital Doyenne with Middle Mojo and a passion for cyber safety and knowledge sharing.
What do I do?
I help you understand or enhance your knowledge of:
- staying safe on social media
- scam trends and spam emails
- content management – I can turn your wisdom into punchy readable content
- digital experiences; e.g. what to click and what not to click
- Internet ‘speak’ e.g. SEO, Adwords, EDM (e.g. email marketing)
- web design ideas
- social media management (check out my blog on Facebook quizzes)
- static image and video (yes, that includes live video)
- much, much more in the digital space.
The ability to find the exact right words to tell your or your company’s story isn’t an easy feat, and it’s even harder to do so consistently. That’s where copywriters come in. Or more precisely; that’s where I come in!
A sign of great copywriting is making people smile, another is making people feel understood. Copywriters use humour as a way to sell your products without being overly forward about it. We appeal to people’s emotions to make content more engaging and memorable.
And I do all of this with you in mind. Basically, I turn your pearls of wisdom into punchy readable content.
In a world of shortening attention spans, word economy is everything. It’s taking care that every word you use is the right word. It means getting your point across concisely and not dwelling on the details when you don’t have to.
It’s tempting to get distracted by the bells and whistles of the web design process, and forget all about creating compelling content. But it’s that last part that’s crucial to making your website or social media work for your business.
Talk to me today and let’s make a plan together to turn your pearls of wisdom into punchy readable content.