Many of us rely on Facebook to boost our sales, promote our brand, or get our message out. Up to this point, Facebook has worked well for most of us, however, all that is changing because Facebook has recently changed its algorithms.
Facebook’s latest change is forcing us to make better content, which, I think is great because I am tired of vacuous viral posts or meaningless memes taking up my feed. However, Facebooks 2017 algorithm change is also about making us reach for our credit cards.
“As many as 40 percents (sic) of website visitors abandon a site after three seconds of delay.” ~ Shengbo Guo Facebook engineer
What this means is that the website that you are linking to via the Facebook post needs to be optimised because people will not spend any length of time waiting for your site to load. So you will need to upgrade to make certain your traffic stays where it’s meant to be. On your site, reading your message, buying your product!
If your website isn’t optimized, if it has slow-loading pages, your business or your clients will suffer. This is not a speculation because it has been announced on Facebook’s blog in August 2017.
But wait, there’s more…
With the latest algorithm changes, Facebook also published a set of guidelines, for improving your website’s performance albeit mostly on mobile site optimization. In the guidelines, are useful tools and practices that will help sharpen your website and boost your online presence.
You need to ensure you have mobile optimisation. During the coming months, Facebook is making an update to News Feed to show users more stories that will load quickly on mobile and fewer stories that might take longer to load.